Google Analytics
Web and app analytics service for measuring customer journeys, events, traffic, and marketing performance.
Overview
Google Analytics measures how people interact with websites and apps using event-based data. It provides customer-journey reporting, insights, attribution, and integrations with Google advertising and publisher products.
Key Capabilities
- Measure web and app interactions with event-based data
- Understand customer journeys across devices and platforms
- Analyze traffic and marketing performance
- Use reports and integrations to inform campaign decisions
Ideal Use Cases & Goals
- “Measure website and app usage”
- “Understand traffic sources and customer journeys”
- “Evaluate marketing performance”
Direct Alternatives
Tools that offer comparable features or target the same creative workflow: