Klaviyo

Freemium Marketing & SEO Verified

B2C customer relationship platform for using customer data to coordinate email, mobile, and other marketing campaigns.

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Overview

Klaviyo combines customer profiles and marketing workflows for business-to-consumer brands. Its pricing page lists a free tier with profile and email limits, paid Email and Marketing plans, and custom plans for larger accounts.

Key Capabilities

  • Build email and mobile marketing campaigns
  • Use customer profiles to personalize communications
  • Automate campaign flows using customer activity
  • Review channel and customer performance

Ideal Use Cases & Goals

  • “Personalize email campaigns for ecommerce customers”
  • “Automate customer lifecycle messaging”
  • “Coordinate email and mobile marketing”

Direct Alternatives

Tools that offer comparable features or target the same creative workflow: