Microsoft Clarity
Free website behavior analytics tool with session recordings, heatmaps, and AI summaries.
Overview
Microsoft Clarity helps site owners understand visitor behavior through session recordings and heatmaps. Its official product page also describes AI summaries for reviewing user journeys and identifying friction. Microsoft lists Clarity as a free tool.
Key Capabilities
- Replay website visitor sessions
- Visualize clicks and scrolling with heatmaps
- Review AI summaries of user behavior
- Inspect user journeys for friction
Ideal Use Cases & Goals
- “Understand how visitors use a website”
- “Identify usability problems”
- “Review engagement patterns without a paid analytics subscription”
Direct Alternatives
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